Media Evaluation Question 3 Final

What have you learnt from your audience feedback?

Acquiring audience feedback was an important part in the decisions made in the production stages of my digipak and magazine advertisement. I gathered a total of 22 responses from the questionnaire I produced on www.surveymonkey.com, and distributed it to friends on websites such as twitter and facebook, as well as several metalcore fan websites. The questions I asked were as follows:

1. What is your gender?
2. What is your age
3. Do you listen to this type of music? if so how often?
4. What could be improved?
5. What parts of the video did you enjoy?
6. Did the video reflect the genre of music?
7. Did you find the video interesting? If so why/why not?

I made my questionnaire fairly concise in order not to put people off answering it, but made sure I included important questions which could help me. I aimed to acquire mostly qualitative data, as this would be useful when it came to applying certain responses to my post-production products and changes to the video. I did however include a couple of questions that provide quantitative data, which would be quick to analyse.

Question 1 - What is your gender?

This was an important question to ask, as I would be looking to aim my texts at people of a certain gender.

The results showed the large majority of viewers were male. This was expected due to the aggressive nature of metal-core music, which would be more applicable to males rather than females. Also, all the members of the band are male, which could make them relate more to the male gender.

Question 2 - What is your age?

I asked this question in order to get a rough idea to which age group the band appeals to. 

All respondents were aged between 16-21. This was expected as the majority of the responses were gathered from facebook and twitter, so would be of my age group.  Fear The Unknown are a young, upcoming band, so it was always likely they would appeal to a younger audience. This information helped me to base my magazine ad and digipak around what would appeal to a younger audience, such as being loud and bright.

3. Do you listen to this type of music? If so how often?


This was an encouraging response, as it showed that all of the respondents has listened to this genre of music before, meaning that they will at least know a little about what confirms a metalcore song.

This meant that other responses regarding the music video would be more reliable.

4. What could be improved?

Many people picked up on the 'cartoon' effect we used throughout the video. It was implied that this was a little distracting, but it was advised that this wasn't removed as it worked well in some areas. It was also suggested that the black and white effect was used a little more, as this worked well to reflect the genre of the song.

5. What parts of the video did you enjoy?


Some people enjoyed how we introduced each member of the band at the start of the video. The majority of people however found the switch of colour between the 'singing' and 'screaming' as very effective, as this helped the heighten the mix in emotions of the song.

6. Did the video reflect the genre of music?

This was an encouraging set of results, as the music video did, in some way at least, reflect the genre of metal core. Areas in which I think it does was through the use of colour in the 'screaming' areas of the song. Other areas in which I think it may not could be through the 'cartoon' effect we used, as although some people said it was effective, it may not be as applicable to the overall genre of metalcore.

7. Did you find the video interesting? If so why/why not?

The majority of people found the video interesting, but I found some interesting responses from this question. One person stated that the location was fairly repetitive, and although it was a performance based video, some outside shots would be more interesting. I did feel that this would be the case, but although only one person picked up on this, it may not be in need of change.