How effective is the combination of your main product with ancillary texts?
Another recurring image I looked to use was the symbol 'FTU', which stands for Fear The Unknown. I used this logo for both the magazine ad and the digipak, again to create a recognisable logo for fans of the band to adhere to and use when referring to the band.
Other segments I included in my digipak includes a track list and lyrics. It was important that I included the lyrics as they help to further represent the genre of music, as well as giving the audience a chance to learn the lyrics to the song, which is a common characteristic of many digipaks of today.
Another image of the band I used was a combination of 'stills' I captured prior to filming the band. I then submerged these together to form a 'stained glass effect'. The way I merged them appears to show the members as reflections over broken glass. This portrays another sense of rebellion, as the smashed glass can represent aggression and passion, which is very common in metalcore music.
Another way I created intertextuality between the magazine ad and digipak was through the use of font. I used the font 'Trajan Pro', as I felt the block capitals and almost old-fashioned style helped to further portray the genre of metalcore. I chose this font as it appeared to be the style of font used on churches and gravestones, and the dark nature of this made it appropriate for use on a digipak and magazine ad for a metalcore band.
When creating a digipak and magazine advert, it was important that I combined the visual aspects of both. I looked at successful metalcore examples, and I found products created by Slipknot. As you can see, these two examples show the same image, but both express different things. The digipak is expressing information of the band plus the CD, whereas the magazine advert is showing the tour dates and a brief summary of the band style. This intertextual reference allows people to recognise the band, and therefore this image of the used for both examples has become a particular 'theme' for the band, which is something I looked to create for Fear The Unknown.
As you can see I have used the same image for the background of my magazine advert as I have for a segment of my digipak. This image is a picture of the band, standing in front of a graffitied wall. This is a powerful image as the graffiti symbolises rebellion, which is a common characteristic of the metalcore genre.
Other segments I included in my digipak includes a track list and lyrics. It was important that I included the lyrics as they help to further represent the genre of music, as well as giving the audience a chance to learn the lyrics to the song, which is a common characteristic of many digipaks of today.
Another image of the band I used was a combination of 'stills' I captured prior to filming the band. I then submerged these together to form a 'stained glass effect'. The way I merged them appears to show the members as reflections over broken glass. This portrays another sense of rebellion, as the smashed glass can represent aggression and passion, which is very common in metalcore music.
Another way I created intertextuality between the magazine ad and digipak was through the use of font. I used the font 'Trajan Pro', as I felt the block capitals and almost old-fashioned style helped to further portray the genre of metalcore. I chose this font as it appeared to be the style of font used on churches and gravestones, and the dark nature of this made it appropriate for use on a digipak and magazine ad for a metalcore band.
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