Chase and Status - Hitz ft. Tinie Tempah 1:30 - 2:30

I have chosen to analyse a 1 minute section of Chase and Status ft. Tine Tempah's single - Hitz. The general theme of the ,usic vieo revolves around the life a young boy, who could be Tinie Tempah as a child, who is looking to make their way in the music industry by seeling CD's of underground artists in a poverty stricken estate in London.

Firstly, the pace and style of the music matches what the audience sees in the video. The genre of music in the background is rap, and this matches the characters style who we see in the video. for example, the young boy enters a music shop owned by a man who looks a little like a gangster. After purchasing the
CD, they share a personalised handshake, which is common amongst gangs in England. The mise-en-scene in this section also promotes the style of music which these people would listen to. The young boy then goes into another recording shop, which is covered in Jamaican flags, which is an origin of where rap music is from, and how is has moved into British culture. We then see the boys roll up promotional posters, with the words 'HITZ', the name of the song, typed on the front. This could indicate that the boy is in fact Tinie, Tempah, and he is aiming to promote his own song.

The name of the song, 'HITZ', could also link to the plot of the music video. For example, the young boy enters plenty of music shops and sells CD's in teh streets in order to make the song more popular. He could be seen as trying the make the song a 'hit'. This is further backed up by the lyrics in the song 'I make hitz, not the public, i tell the DJ's what to play, understand?'This also relates to the narrative of the music video, as the boy is trying to make the hit, not the public or the radio.

The music video constantly switches to show the older Tinie Tempah rapping in a club, with many people jumping around and dancing. this could indicate that the song has been a hit, and the fact we see many people enjoying it shows that He has achieved his goal of making a hit. When we see these clips, they are ofetn in slow motion or are filmed in a red colour. The slow motion adds to the drama of the scene, and the red only enhances thsi, which makes each cut more iconic and powerful.

Finally, the use of camera shots such as match-on-action shots when the boy is rolling up the posters or purchasing a Cd indicates the importance of these things. It focuses the audiences attation on a specific act which the boy is doing, which shows that this is an important point which needs registering. While the boy is walking about we only really see long-shots, mid-shots and panning or tracking shots, and this makes the match-on-action shots more noticeable.